Google Ads campaign creation guide

Start with your objective. The page then shows the campaign types, conversion goals and features that go with it, in the same order Google Ads asks.

Step 1: Choose your objective

Step 2: Campaign types for this objective

Google shows only these types for your objective. Pick one.

Step 3: Conversion goals for this objective

Step 4: Features for this objective

Now the screens. These show the exact boxes for the type you chose in Step 2.

Screen 1: Start your campaign

Click the blue + New campaign button. Google asks these questions first. You already chose the answers above.

Screen 2: Campaign settings

The rules for the whole campaign. A yellow tag means the box may not show for your campaign type.

Screen 3

Screen 4

Screen 5: Review and publish

Objective, campaign types and conversion goals together

All campaign types side by side

Google renames and moves things often, so your screen may look a little different, and the types and conversion goals shown for each objective can change. This guide follows Google’s standard flow. Check it against your own screen and tell me what is different.