Campaign creation guide

Pick a goal for your campaign. You will see every screen Meta shows you, in order, with a simple note on each setting.

Screen 1: Campaign

This is the first screen after you pick your goal. Tap any box to read about it.

Screen 2: Ad set

Click Next on the first screen. The goal boxes below change with your goal. Every other box is listed in the order it appears. A yellow tag means it may not show for your goal, because Meta hides some boxes.

Screen 3: Ad

Click Next again. This is the ad people will see. Boxes are listed in the order they appear. A yellow tag means the box may not show for your goal.

All goals side by side

Meta changes its screens now and then, so yours may look a little different. “Confirmed from your screenshot” means it matches your Ads Manager. For the other goals, check your screen and tell me what is different.